Home > Uncategorized > The world challenges Kanagawa

The world challenges Kanagawa

Polish Humanitarian Action: Sea

The world is challenging you every second. Polish Humanitarian Action.


This ad reminds me to Hokusai’s “The Great Wave off Kanagawa” or how he will call it: “神奈川沖浪裏”. The shape and texture of the wave revive the chaos in Hokusai’s waves and also the contrast of  the blue color with the charcoal black gives that sense of darkness. The copy could be a little bit bigger so it can be more readable. The concept, execution and copy is good and the placement of objects is ok except for the website that is a little bit lost.



Advertising Agency: Scholz&Friends, Warsaw, Poland
Creative Directors: Maciek Ufnalewski, Piotr Cedzyński
Art Directors: Karina Marczak
Copywriter: Weronika Zarebska
Illustrator: Sameer Kulavoor
Published: January 2011


Via adsoftheworld

Categories: Uncategorized
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